BIG IDEAS.
BOLD EXPERIENCES.
CREATIVE DIRECTION · ENTERTAINMENT DESIGN · MUSIC
WE CREATE
LIVE EXPERIENCES.
Choreographed Chaos is a creative studio specialising in creative direction, entertainment design and music.
From live shows and immersive experiences to large-scale spectaculars, we bring story, performance, music and production together to create memorable audience experiences.
Beautifully planned. Brilliantly unpredictable.
SELECTED WORK
Creative Direction · Musical Development
ALTON TOWERS RESORT
FIREWORKS 2024
Creative Development · Storytelling · Music
STOKE CENTENARY CELEBRATION
EXPLORE PROJECT →
AVON VALLEY ADVENTURE PARK
CHRISTMAS 2025
Original Music · Musical Direction
EXPLORE PROJECT →
CLIENTS, COLLABORATORS & EXPERIENCE
SIMON ALLEN.
BEHIND THE CHAOS
FOUNDER · CREATIVE DIRECTOR · MUSIC PRODUCER
Choreographed Chaos was founded by Simon Allen, a creative director and music producer with over a decade of experience creating live entertainment and audience experiences.
Before launching Choreographed Chaos, Simon spent ten years at Alton Towers Resort, developing everything from live shows and immersive experiences to major seasonal events and spectaculars. Today, he brings that experience to new collaborations — connecting story, music, performance and production.
MEET SIMON →
HAVE A PROJECT IN MIND?
From the first spark of an idea to a fully realised experience, we'd love to hear what you're working on.