THE CREATIVE THINKING BEHIND THE CHAOS

BIG IDEAS.
BOLD EXPERIENCES.

CREATIVE DIRECTION. ENTERTAINMENT DESIGN. MUSIC.

Choreographed Chaos is an independent creative studio specialising in entertainment design, creative direction and original music. We bring together storytelling, imagination and technical expertise to create memorable audience experiences.

Founded by Simon Allen, the studio draws on over 20 years of experience across live entertainment, themed attractions, immersive experiences and large-scale spectaculars.

From leading creative development at Alton Towers Resort to composing original music and shaping entertainment for audiences of all ages, our experience spans the entire creative journey — from initial concept and storytelling through to production and final delivery.

We believe the most memorable experiences happen when story, music, design and technology work together, not as separate elements, but as one complete experience

Collaboration is at the heart of our approach. We work alongside producers, designers, technical specialists and creative teams to turn ambitious ideas into experiences that connect with audiences and leave a lasting impression.

CREATIVE THINKING. COLLABORATIVE SPIRIT. A LITTLE CHAOS.

HOW WE WORK

OUR APPROACH.

Every memorable experience begins with an idea. At Choreographed Chaos, we combine imaginative storytelling, original music and entertainment design to develop creative concepts that connect with audiences and bring extraordinary experiences to life.

01.

We explore possibilities, develop compelling concepts and shape stories that connect with audiences.

IMAGINE.

02.

We work alongside creative teams, producers and technical specialists to bring different disciplines together.

COLLABORATE.

03.

We transform creative ideas into engaging live entertainment, immersive experiences and memorable productions.

CREATE.

HAVE A PROJECT IN MIND?

LET’S CREATE CHAOS.

From the first spark of an idea to a fully realised experience, we'd love to hear what you're working on.

START A CONVERSATION ->